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Cox Automotive Forecast: May New-Vehicle Sales to Cool After Tariff-Fueled Surge, 16M SAAR Expected

  • Cox Automotive released a forecast on May 27, 2025, projecting May new-vehicle sales in the U.S. To reach about 1.50 million units, reflecting a 16.0 million SAAR.
  • The forecast follows a tariff-driven surge in March and April, when many buyers accelerated purchases before prices increased, leading to expected slower May sales.
  • Inventory on dealer lots declined 7.4% from April to 2.49 million units, with days' supply dropping six days to 66, indicating tighter availability after strong earlier sales.
  • Senior economist Charlie Chesbrough noted that the surge in demand caused by buyers accelerating their purchases ahead of tariff-related price increases has largely run its course, leading to an anticipated decline in consumer interest this month, amid dealers' growing concerns about future market conditions.
  • The forecast implies May’s sales pace will cool from earlier months, suggesting that higher prices and tariffed inventory replacements may slow sales momentum in coming months.
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Chatham Star TribuneChatham Star Tribune
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Cox Automotive Forecast: May New-Vehicle Sales to Cool After Tariff-Fueled Surge, 16M SAAR Expected

May's new-vehicle sales pace is forecast to reach approximately 16.0 million, up slightly compared to last May's 15.8 million pace but down from April's strong 17.3 million level.The sales volume of new vehicles for May is projected to reach 1.50…

The automotive industry is a traditional nearshoring sector. As a result of globalization, many large companies have built up regional production capacities in countries that are geographically or economically key, such as Mexico and Argentina. However, the tariffs introduced by the US administration are now posing serious challenges for these companies. The 8th and final part of the Energy Strategy Institute's nearshoring series.

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Brattleboro Reformer broke the news in on Tuesday, May 27, 2025.
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