Costco's not-so secret weapon: How Kirkland Signature is driving growth and profits

Costco took a gamble on Kirkland. Here’s how much it paid off

When Costco launched its Kirkland (COST+0.70%) brand 30 years ago, it was a bold decision that set the company apart in a retail environment dominated by fragmented private label products. Rather than offering a variety of store brands for different categories, Costco decided to consolidate hundreds of goods under the Kirkland name. The decision has paid off in a big way. Today, the Kirkland brand accounts for around $86 billion of Costco’s tota…

Costco's not-so secret weapon: How Kirkland Signature is driving growth and profits

A weaker environment for consumer spending is playing right into one of Costco's biggest strengths.

Costco, the renowned U.S. chain of wholesale stores, has consolidated its presence in Spain with five establishments located in Seville, Getafe, Las Rozas, Zaragoza and Bilbao. A chain of the most innovative that is causing anger thanks to a business model is based on offering high quality products at competitive prices. However, the main problem that revolves around this chain has a particularity: to access and make purchases it is necessary to…

17 Random Facts about Costco (That Could Totally Change How and What You Buy)

Whether you're a Costco regular or a new member, here are some surprising things you may not know about your favorite warehouse retailer.

The Step That Makes Costco's Rotisserie Chicken So Juicy

Delicious and affordable, Costco's famous rotisserie chicken has earned a cult following among the chain's shoppers, but what makes this beloved bird so juicy?

Costco’s not-so secret weapon: How Kirkland Signature is driving growth and profits – RetailWit

A weaker environment for consumer spending is playing right into one of Costco’s biggest strengths.