The Innovation Conversation: Assessing The Retail Media Network Ecosystem – RetailWit

The Innovation Conversation: Assessing The Retail Media Network Ecosystem – RetailWit

There were three major conferences in recent weeks that all focused on the burgeoning retail media network universe, featuring technology vendors creating the networks, manufacturers looking to access them for advertising purposes, and retailers looking to use them to communicate with shoppers and create ancillary revenue streams.  Tom Furphy and KC look at common themes, strategies and tactics, and assess the opportunities and pitfalls that exi…

Costco Partners with Boostr to Power Retail Media Operations

Boostr, the leading provider of advertising management platforms for publishers and media companies, is proud to announce its partnership with Costco Wholesale Corporation to support the company’s growing retail media business. As Costco continues its commitment to delivering maximum value to its millions of members, Boostr will equip Costco’s Retail Media team with its purpose-built CRM and Order Management System (OMS) to streamline operations…

Costco Partners with Boostr to Power Retail Media Operations with CRM and OMS Platform

Boostr, the leading provider of advertising management platforms for publishers and media companies, is proud to announce its partnership with Costco Wholesale Corporation to support the company’s growing retail media business. As Costco continues its commitment to delivering maximum value to its millions of members, Boostr will equip Costco’s Retail Media team with its purpose-built CRM and Order Management System (OMS) to streamline operations…