US EditionLessons from the fashion industry: Why some DEI efforts fail to resonate with consumers
- The fashion and beauty industry has experienced brief and uneven progress toward diversity, equity, and inclusion through representation of racialized, older, trans, and disabled models in recent years.
- These improvements came amid some brands reversing commitments and mixed consumer support, as some consumers oppose DEI efforts while others seek authentic inclusion.
- Key brands like Benefit Cosmetics, Sephora, and Dove have featured diverse and fuller-figured models online, but campaigns still underrepresent some groups and face skepticism about sincerity.
- In a 2023 commentary, Barbara Ellen from the UK observed that while some interpret DEI setbacks as evidence of the "go woke, go broke" idea, the situation is often more nuanced than it appears.
- As a result, brands that authentically embed DEI into strategy tend to gain market share and talent, while those retreating risk reputational harm and losing top performers.
24 Articles
24 Articles
Center-Right Critics Are Missing the Mark on DEI
Since Inauguration Day, the Trump administration has taken decisive action against DEI in universities, threatening to investigate, punish, and withhold funding from higher education institutions that discriminate in the name of diversity. Most conservatives, who correctly see DEI as a threat to colorblind equality, have celebrated these maneuvers. But some center-right intellectuals, who claim to oppose DEI in theory, have criticized the White …
Reader’s Voice: Black history is American history
May 1, 2025Dear editor; The Executive Order titled “Restoring Truth and Sanity to American History” was signed March 27, targeting the Smithsonian’s National Museum of African American History and Culture (NMAAHC) for promoting an alleged “improper ideology.” This order threatens not only the ability of institutions to engage with the honest and truthful telling of...
Fighting back against anti-DEI attacks brings rewards. Just look at Costco.
On his first day back in the White House, Donald Trump signed an executive order requiring the federal government to “terminate all mandates, policies, programs, preferences, and activities relating to ‘diversity, equity, inclusion, and accessibility.’” The next day, the president extended his purge into the private sector. A second executive order compelled government agencies to certify that organizations receiving grants or contracts do not …
From the Magazine: DEI in the aftermarket
Navigating change amid backlash With the U.S. federal government taking a 180-degree turn on diversity, equity and inclusion (DEI), several companies have been trying to determine the right way forward, including those in the automotive industry. “We’ve ended the tyranny of so-called diversity, equity and inclusion policies all across the entire federal government and, indeed, the private sector and our military,” said U.S. President Donald Trum…
Are Ohio employers next when it comes to DEI prohibitions?
Hundreds of students protested against Senate Bill 1 on Ohio State’s campus on March 4, 2025. (Photo by Megan Henry, Ohio Capital Journal). A series of executive orders by President Donald Trump targeting diversity, equity, and inclusion (DEI) initiatives have many companies and organizations scurrying to determine if they need to change or even scrap their diversity and inclusion policies. Those in Ohio may even be more worried and confused, du…
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