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Cosmoprof North America Signals Beauty’s Next Growth Drivers, From Smarter SPF to Fragrance and K-Beauty

Retailers and brands highlighted products aimed at lighter formulas, faster routines and measurable results as U.S. beauty sales rose 10.1%, NielsenIQ said.

Summary by WWD
Cosmoprof North America 2026 spotlighted next-generation SPF, K-beauty, fragrance growth and clinically backed products.

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WWD broke the news in New York, United States on Tuesday, July 21, 2026.
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