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Corrao Group Launches MyFirst TPM™

On June 3, 2025, in San Diego, Corrao Group unveiled MyFirst TPM, a cost-effective and scalable Trade Promotion Management solution designed to support fast-growing consumer goods brands.
Traditional TPM implementations remain costly and complex, leaving many fast-growing consumer packaged goods brands without effective tools to manage trade promotions.
MyFirst TPM leverages Salesforce TPM technology to provide standardized, right-sized features with AI-enabled insights and enables deployment in just five months at a fraction of traditional costs.
Trade Promotion Management plays a vital role for consumer goods companies, contributing as much as 20% of annual revenue, and is necessary for designing, implementing, and evaluating promotional activities that increase sales and impact consumer purchasing decisions.
MyFirst TPM offers emerging consumer goods brands a rapid, structured path to adopt Salesforce TPM and supports their growth, accelerating digital transformation and operational excellence.

Insights by Ground AI

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