US EditionWhat Happened to All the Corporate Pride Logos?
- Target released a subdued 2025 Pride collection featuring a colorless hoodie with tiny "Out Loud & Proud" text on the string, sparking viral commentary.
- This shift reflects growing political pressure and backlash against visible corporate LGBTQ+ support, with some accusing brands of performative allyship and mixed messaging.
- Experts note that Target and other companies scale back Pride efforts by hiding colorful designs, canceling sponsorships, and limiting public displays amid threat and boycott risks.
- Reports show about 39 percent of corporations reduced Pride visibility in 2025, while smaller queer-owned businesses gain support for offering authentic, unapologetic merchandise.
- This corporate retreat implies that Pride celebrations remain vulnerable to political shifts, raising concerns about conditional inclusion and the need for meaningful support beyond marketing.
12 Articles
12 Articles
Xbox Pushes PRIDE Imagery on Social Media While PlayStation and Nintendo Focus on Video Games
As PRIDE Month 2025 enters its first week, Xbox has quietly made a move that distinguishes it from most other major players in the video game industry. Without issuing a statement or making a dedicated post, the brand updated its profile images on X, Facebook, and Instagram to include rainbow-themed graphics—becoming the only major console manufacturer to acknowledge the observance in any public-facing way so far. The post Xbox Pushes PRIDE Imag…
Woolworths roll out Pride campaign - turns OFF comments
Woolworths has rolled out its 2025 Pride campaign in-store and on its social media platforms. But while they have kept the display of their merchandise subdued as compared to previous years, shoppers have continued to criticise the retailer. WOOLWORTHS ROLL OUT PRIDE MERCH, TURN OFF COMMENTS On their social media accounts, Woolworths shared a glimpse of their 2025 Pride campaign, which celebrates the month of LGBTQI rights. The range features cl…
What Happened to All the Corporate Pride Logos?
Bud Light and Target for LGBTQ-inclusive campaigns.This pivot coincides with the Trump administration's scrutiny over both federal and private sector DEI programs. Multiple federal agencies, including the Equal Employment Opportunity Commission (EEOC) and the Department of Justice (DOJ), have reportedly threatened investigations into corporate diversity practices.The muted corporate response this year marks a break from recent traditions. BMW, f…
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