US EditionCorona Pays Tribute to ‘Impossible Plants’ in Japan That Grow in Unexpected Places
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Corona Pays Tribute to ‘Impossible Plants’ in Japan That Grow in Unexpected Places
In the Land of the Rising Sun, most residents—98 percent—are vitamin D deficient. Corona—a brand that's synonymous with light and the outdoors—is seeking to grow its presence in Japan through a print campaign highlighting the unexpected beauty a little sun exposure can provide. Photographed by Ale Burset, the OOH ads from Gut Asia feature "Impossible
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