US EditionCopenPay is back, and it’s turning climate action into a perk for summer tourists
- CopenPay relaunched in summer 2025 in Copenhagen as a nine-week climate-friendly tourism program running from June 17 to August 17 across 90 city attractions.
- The initiative grew from a small pilot last year that aimed to reduce tourism’s environmental footprint by encouraging sustainable travel behaviors beyond single visits.
- CopenPay rewards visitors for choosing low-emission options like biking and responsible exploration, offering unique experiences while promoting longer stays and environmental participation.
- Yahoo Finance reported the pilot drove a 29% rise in bike rentals and earned a 98% participant recommendation, with Wonderful Copenhagen sharing results with over 100 destinations globally.
- The program provides a practical response to tourism’s significant environmental challenges by shifting focus from high-impact habits and aims to inspire similar initiatives worldwide.
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52 Articles
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CopenPay is back, and it’s turning climate action into a perk for summer tourists
CopenPay is back, and it’s turning climate action into a perk for summer tourists. After a successful debut last year, the program returns with triple ... Read moreThe post CopenPay is back, and it’s turning climate action into a perk…
CopenPay returns 3 times bigger: Copenhagen now rewards tourists who arrive by train - Hospitality & Catering News
We do not allow copying of our content which is subject to copyright. Royalty Payments and access to our content is via: NLA media access Limited Lonsdale Gardens WC2H 9JQ Tunbridge Wells Tel: 01892 525273 Copenhagen’s green experience economy, CopenPay, is back. The goal is to raise tourists’ awareness about making more sustainable choices. This year, the initiative, which allows visitors to “pay” for experiences across the city with responsibl…
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