US EditionContent Still Reigns as CTV Signals Evolve: Fubo’s Jennifer Hess – Beet.TV
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Content Still Reigns as CTV Signals Evolve: Fubo’s Jennifer Hess – Beet.TV
As the scramble for television advertising dollars continues to heat up, many still think that premium content is the key to attracting both viewers and advertisers. But, while content may be king, the signals that accompany that content are becoming increasingly important, too. According to Jennifer Hess, VP, global ad operations, Fubo, discussions this year will likely emphasize the signals passed in the bid stream, which she believes will all…
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