Consumption of organic products: large distribution does not play the game

Bringing more varieties of organic products to the large distribution is undoubtedly a good strategy for relaunching the sector, and there is a commitment in this regard on the part of the large distribution chains, but among consumers there is still little knowledge, if not confusion, about the characteristics and values of the ecological products. Therefore, in order to relaunch the ecological products it is necessary to start from the point “…

A study published by the FNH points to a drop in organic products in the shelves and too large price differentials. The association calls on the big brands to commit themselves, while consumption goes back to specialty stores.