[Opinion] Consumers want to make ethical choices—without having to work hard for them

Consumers want to make ethical choices—without having to work hard for them

The average American experiences 48 days of “eco guilt” where they worry they could be doing more.

Consumers Want To Make Ethical Choices—Without Having To Work Hard for Them

Even as not everyone shares the same opinion on the Make America Healthy Again movement, it has increasingly led Americans to question where their food comes from. As a result, some consumers are more selective with the brands they choose and are more conscious of their own habits. A 2025 survey…