NBCU’s Murphy: Live TV Is the Antidote to an ‘Isolated’ World – Beet.TV

NBCU’s Murphy: Live TV Is the Antidote to an ‘Isolated’ World – Beet.TV

CANNES — In an age where digital platforms promise unprecedented connection, many people are feeling more st year or two.” Live events offer a starkly different value proposition, according to Maureen Murphy, EVP, client partnerships, NBCUniversal, suggesting that live programming acts as a powerful counter-current to the isolating effects of algorithmically-curated content feeds. This focus on live content, which NBCU says constitutes 70% of it…

Connection Is the Antidote

Whew, it’s hot outside. And it’s hot inside too. In fact, everywhere you look these days, people seem hot and bothered. The president gets hot and bothered whenever the press tries to do its job. Americans and people around the globe are hot and bothered by one destabilizing world event after another. And how about that primary election in New York City? Not to mention the sweltering weather that millions in the northeast and other parts of the …