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Connecting with the Consumer in a Distracted Age

Summary by Yale University
Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.”

1 Articles

Yale UniversityYale University
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Connecting with the Consumer in a Distracted Age

Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.”

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Yale University broke the news in on Monday, October 20, 2025.
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