US EditionConcerts on Board: SNCF Makes Its Passengers Dance All Summer
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A well-oiled communication logic One might believe in a marketing gadget, but the TGV Live operation is part of a clear SNCF will: "disacralize" the high-speed train by making it more festive, closer, almost complicit to the traveller. The rail no longer merely connects two geographical points, it becomes a vector of sensations, shared emotions, atypical moments. And this is not a test blow. For more than ten years the SNCF has had fun with embe…
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