US EditionComparative Advertising Shouldn’t Leave A Stain On Brand Reputation
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Comparative Advertising Shouldn’t Leave A Stain On Brand Reputation
In the case of Hindustan Unilever Limited v. RSPL Limited, underlining the fine line between comparative advertising and defamation, the Delhi High Court passed an interim order involving an aggressive advertising campaign that allegedly disparaged the iconic detergent brand Surf Excel. The Court’s observations reiterate the evolving boundaries of advertising ethics, trademark protection, and brand personality under Indian IP jurisprudence. Hind…
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