US EditionCOMPANY PROFILE Adidas - InternetRetailing
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COMPANY PROFILE Adidas - InternetRetailing
Adidas is a leading retailer in the RetailX Global Elite Top1000 ranking, as well as being one of the most misspelt brands in the fashion sector. Its ‘Own the Game’ marketing strategy, as published in 2021, saw the brand setting out to strengthen its credibility as a sports and lifestyle brand. At the time, it expected football, running, training, outdoor and lifestyle to contribute more than 95% of its sales growth as well as increased market s…
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