Companies have a role in stopping school shootings

Companies have a role in stopping school shootings

At first glance, preventing school shootings, gun violence, and youth suicide may seem like the responsibility of parents, educators, or law enforcement. But a closer look—backed by research—reveals a much bigger truth: The marketing, media, and tech industries play an outsized role in shaping the narrative of how children view and engage with firearms. That influence can be used for good—or remain a dangerous force accelerating one of our most …