US EditionCommunity Group Buying’s Decline: How Meituan Lost Its Grocery Gamble
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Community Group Buying’s Decline: How Meituan Lost Its Grocery Gamble
What Is Community Group Buying and Why Did It Boom in China?Community group buying (CGB) refers to a model where residents in a neighborhood collectively purchase groceries and daily necessities at bulk discounts, with a local coordinator (a “group leader”) handling orders and next-day pickup for the group. This model took off spectacularly in China around 2018–2020, driven by the promise of ultra-low prices and convenience. Platforms eager to t…
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