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Brazil’s President Lula Says Trump Was ‘Not Elected to Be Emperor of the World,’ as US-Brazil Spat Escalates

BRAZIL, JUL 16 – The 50% tariff targets Brazilian imports like coffee in retaliation for political disputes, with 80% of U.S. unroasted coffee imports coming from Latin America, USDA data shows.

  • On July 14, Lula signed a decree regulating the Reciprocity Law and established a committee, asserting Brazil's independence and refusing US instructions, amid tariff threats.
  • Political retaliation drove President Trump’s move, as he linked tariffs to Bolsonaro’s trial and social media rulings, escalating tensions with Brazil.
  • Early price data show consumer costs climbing, with Ron Kurnik warning that a nearly 17% increase may be just the start, as of June 1, 2025.
  • On Monday, July 14, President Luiz Inacio Lula da Silva signed a decree regulating the Reciprocity Law, calling for a committee to oversee provisional countermeasures and monitor negotiations.
  • Despite the standoff, the export share suggests Brasília has limited economic damage, with Brazilian exports to the U.S. accounting for less than 12% of total exports and about 2% of Brazil’s GDP.
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Brazil’s President Lula says Trump was ‘not elected to be emperor of the world,’ as US-Brazil spat escalates

Brazilian President Luiz Inácio Lula da Silva has hit back at Donald Trump’s tariff threats, saying that his American counterpart was elected as the leader of the United States and “not to be the emperor of the world.”

·Atlanta, United States
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Folha de S.Paulo broke the news in São Paulo, Brazil on Tuesday, July 15, 2025.
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