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Colm Keys: David Clifford’s new range linked to evolution of GAA commercialisation – and the dial is moving all the time

The young supporters had already encroached on all four corners of the Box-It Athletic Grounds, ready like coiled springs, when referee Martin McNally blew his whistle to conclude the March 2022 league game between Kerry and Armagh.

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Irish Independent broke the news in Ireland on Sunday, January 4, 2026.
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