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College sports put a twist on team spirit, with signature brews at games and grocers

Marquette has partnered with Third Space Brewing to sell Marquette Golden Ale at sporting events, donating 15% of revenue back to the university.
Learfield reports a 57.6% increase in colleges with alcoholic beverage licensing deals from the previous fiscal year.
Tennessee saw high sales of Vol Lager, which ranked among the top beers sold at Neyland Stadium.

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College sports put a twist on team spirit, with signature brews at games and grocers

It wasn’t too long ago that many colleges weren’t even selling alcoholic beverages at sporting events on campus. Now, dozens upon dozens of them are partnering with local breweries to

5 months ago·United States

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College sports put a twist on team spirit, with signature brews at games

Learfield says that 93 of its schools had licensing deals for alcoholic beverages for the first six months of the current fiscal year.

5 months ago·United States

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Spectrum News broke the news in United States 5 months ago on Monday, February 24, 2025.

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