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Colle McVoy Named Media Agency of Record for Bob Evans Farms

Summary by Adweek
Bob Evans Farms has hired Colle McVoy as its first media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement...

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Colle McVoy Named Media Agency of Record for Bob Evans Farms

Bob Evans Farms has hired Colle McVoy as its first media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement...

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Roastbrief USRoastbrief US

Bob Evans Farms Taps Colle McVoy for Media AOR Duties

MINNEAPOLIS, Minn., Feb. 19, 2025 – “Colle McVoy prioritized creativity over spreadsheets in their pitch, which is a refreshing approach to today’s standard media strategies,” said Ciare James, Chief Marketing Officer, Bob Evans Farms. “Their team was energetic about our brand and pushed us to explore new ways to engage with a younger generation. This is the kind of partnership we need as we refine our consumer strategy.” Colle McVoy’s appointme…

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Adweek broke the news in on Wednesday, February 19, 2025.
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