Coles: Australian Supermarket Giant Misled Consumers with Fake Discounts, Court Rules
- On Thursday, Federal Court Justice Michael O'Bryan ruled that Coles misled customers through its 'Down Down' pricing campaign, upholding allegations from the Australian Competition and Consumer Commission .
- The ACCC alleged Coles briefly spiked prices for four weeks before advertising them as discounts, misleading consumers about genuine value on common household products.
- Of the 14 sample products, Justice O'Bryan found 13 had been sold in a misleading manner, with Nature's Gift Wet Dog Food priced at $4 before being raised and discounted.
- Coles faces potential significant penalties following the decision, which establishes precedent for similar pending litigation against rival supermarket chain Woolworths.
- Legal proceedings return to court on June 10 to determine penalties after Justice O'Bryan rejected Coles' defense that price increases were commercially justifiable.
43 Articles
43 Articles
Coles Misled Shoppers With ‘Down Down’ Discounts, Federal Court Finds
Coles misled consumers through its “Down Down” discount promotions in most cases examined by the Federal Court, which found the supermarket chain created the impression shoppers were receiving genuine savings when they were not. In a judgment delivered on May 14, Justice Michael O’Bryan found Coles engaged in misleading conduct in 13 of the 14 product promotions examined by the Court. The Australian Competition and Consumer Commission (ACCC) all…
Australian Court Rules Coles Misled Shoppers With Fake Discounts
Australia’s Federal Court has ruled that supermarket giant Coles Group misled consumers through fake discount promotions, in a landmark decision that could result in substantial ... The post Australian Court Rules Coles Misled Shoppers With Fake Discounts first appeared on [your]NEWS.
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