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Coffee, culture, and catching rabbits: A Pickup Coffee story

Summary by Rappler
MANILA, Philippines – Endeavor Philippines’ managing director Manny Ayala talks to Jaime González Fernández, co-founder of fast-scaling consumer brand Pickup Coffee. The two look back on how the Spanish expat put up the business together with his co-founders. With his aerospace engineering background, Fernández came to see and appreciate the potential of the Philippines market as a place to start a coffee brand. Watch Rappler presents HIPE stori…

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Rappler broke the news in Philippines on Friday, October 3, 2025.
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