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COD Trumps Discounts: Study Reveals Key to E-Commerce Sales
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COD Trumps Discounts: Study Reveals Key to E-Commerce Sales
A recent study published in the Journal of Business and Economics Asia has shed light on the influence of various promotional strategies on consumer purchasing decisions, particularly in the context of e-commerce marketplaces. The research, conducted by Hendra Setiawan of Universitas PGRI Madiun, focused on the Shopee marketplace and specifically examined the Alurwah Moslemwear store in Madiun… Source
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