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Coca-Cola's CEO explains why its $5 billion bet on a coffee chain hasn't worked out as planned

Summary by Business Insider
Coca-Cola is "reflecting" on its coffee business several years after acquiring Costa Coffee.NIKLAS HALLE'N/AFP via Getty ImagesCoca-Cola's coffee business is at a crossroads.Its $5 billion acquisition of Costa Coffee hasn't worked out as expected, its CEO said on Tuesday.Coke still views coffee as a "super attractive business," Quincey said.Coca-Cola's foray into coffee is losing its buzz. Now, the drink giant is rethinking its approach, its CEO…

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Business Insider broke the news in United States on Tuesday, October 21, 2025.
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