US EditionCoca-Cola's AI Holiday Ad Is Everywhere. It's a Sign of a Much Bigger Problem
- On Monday, Coca-Cola launched its 2025 'Holidays Are Coming' Christmas advert, featuring red Coca-Cola trucks, Santa Claus, and a snowy landscape, created with AI for the second year in a row.
- After prior experiments in 2023–24, Coca-Cola doubled down on generative AI, with Pratik Thakar, Coca-Cola global VP and head of generative AI, defending craftsmanship as 'ten times better' while reducing humans involved to 20 down from 50.
- A team of five AI specialists sorted through more than 70,000 clips in a 30-day span, using image models and prompting before post-production `color tweaks and quick clean-up`.
- Online viewers reacted with criticism and boycott threats, accusing Coca-Cola of cutting creative jobs, while Pratik Thakar said `We understand that concern` and insisted `the genie is out of the bottle`.
- As major brands experiment with AI, observers warn that brands chasing efficiency with machines risk losing the human spark, while creators question craft and authenticity as Coca-Cola signals growing reliance on generative video.
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Looking carefully, it is noticed that the iconic fire-red Coca-Cola trucks seem to change shape as they scroll on the snowy road. And that the trucks move the wheels from one shot to the other.
Coca-Cola Defends Decision To Use AI To Make New Holiday Commercial After Backlash
In 1995, Coca-Cola aired one of the most enduring Christmas commercials of all time: "The Holidays Are Coming."The ad featured glowing red trucks driving through snowy towns, with Santa Claus smiling from the side of each trailer. Its soundtrack evoked a strong sense of nostalgia. The advertisement was pure, fizzy magic—a charming piece that made people feel warm and loyal to the brand simultaneously.For nostalgia’s sake, you can watch the origi…
Coca-Cola is once again attempting an AI version of its iconic Christmas commercial. Last year, the soft drink giant faced a barrage of criticism: unnatural movements, a lack of Christmas spirit, and trucks whose wheels didn't even turn. This time, the reactions have been harsh as well.
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