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Coca-Cola launches Chinese New Year 2026 campaign via WPP Open X, led by Ogilvy Shanghai
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Coca-Cola launches Chinese New Year 2026 campaign via WPP Open X, led by Ogilvy Shanghai
As the Year of the Horse approaches, Coca-Cola launches its Chinese New Year campaign under the theme “Spark Every Moment and Let Us Come Together This Chinese New Year.” Created by WPP Open X, led by Ogilvy Shanghai, the campaign encourages young people to create joyful, inclusive festive moments that bridge generations and celebrate the spirit of togetherness.
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