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Coca-Cola fired manager after controversial deal Bas Smit

Summary by rtl.nl
Soft drink maker Coca-Cola was allowed to fire a marketing manager because it did not comply with the rules when concluding a controversial deal with influencers Bas Smit and Nicolette van Dam. As a result of that deal, Smit and Van Dam are now demanding 2 million euros from Coca-Cola.
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Coca-Cola fired manager after controversial deal Bas Smit

Soft drink maker Coca-Cola was allowed to fire a marketing manager because it did not comply with the rules when concluding a controversial deal with influencers Bas Smit and Nicolette van Dam. As a result of that deal, Smit and Van Dam are now demanding 2 million euros from Coca-Cola.

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rtl.nl broke the news in on Tuesday, April 23, 2024.
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