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Coca-Cola Changes Marketing Strategy for the World Cup 2026
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CANVA The Mexican Coca-Cola Industry (IMCC) announced a change in its advertising strategy for the FIFA World Cup 2026, as part of the agreement reached with the Ministry of Health, in response to the reform of the Special Tax on Production and Services (IEPS) to sugary drinks. READ ALSO. Claudia Sheinbaum announces that government and refrigerants reach an agreement in the face of an increase of IEPS Coca-Cola, leader in the cooling industry in…
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