Coachella’s Growing Subcultures: The Festival Beyond the Music

Coachella’s Growing Subcultures: The Festival Beyond the Music

Coachella, the iconic music and arts festival held annually in Indio, California, has long been synonymous with music. But in recent years, it has evolved into something much larger—a cultural crossroads where fashion, brand activations, and networking often take center stage over the festival’s actual performances.

 When Coachella debuted in 1999, it was an indie […]