Coach Conquers Generation Z: Thus He Returned to the Game of Accessible Luxury

Until 2022, Jaelan Davis had never thought about buying a Coach bag. This 27-year-old influencer used to prefer eclectic findings in second-hand stores or chains like T.J. Maxx. But one day, surfing online, he found a Tabby bag in cream color. His classic design, with short strap and golden hardware, immediately caught his attention. For 495 dollars, he found it a justified expense to celebrate a recent professional achievement. Davis bought the…