NBA Eyes Big Opportunities as Games Return to China After 6-Year Absence

NBA eyes big opportunities as games return to China after 6-year absence

The NBA is patching up the relationship with its most important international market. The Brooklyn Nets and the Phoenix Suns played an NBA game in China for the first time in six years on Friday.  Why is the NBA patching up its relationship with China? Despite a trade dispute and heightened political tensions, NBA Commissioner Adam Silver believes relationships are what sports are about. “We think sports plays a unique role in building community…

Phoenix Suns shine in Macau as the NBA makes a star-studded return to China

Stars of stage, screen and sports among fans in a packed Venetian Arena treated to an evening of singing, dancing and sparkling basketball.

NBA returns to China for the first time since 2019 geopolitical rift

The National Basketball Association (NBA) is staging its most significant return to China since 2019. This move signals a considerable thaw in the frosty relationship sparked by a geopolitical controversy. The league, which had largely been banished from the Chinese market for years, is back on the ground, with the Brooklyn Nets and the Phoenix […] The post NBA returns to China for the first time since 2019 geopolitical rift appeared first on Th…

NBA stars return to China six years after controversy over pro-democracy post

Today's match will mark NBA’s first game played in a Chinese territory since 2019 as millions of fans await the return of one of the most beloved sports leagues to mainland, Alisha Rahaman Sarkar reports

NBA commissioner says ‘tremendous interest’ on return to China, as players arrive in Macau for pre-season games

NBA commissioner Adam Silver told AFP on Thursday that there was “tremendous interest” as the league returns to China six years after being frozen out of the country. The Brooklyn Nets’s Nick Claxton shoots during a practice session ahead of the NBA pre-season games, at the Venetian Arena in Macau on October 9, 2025. Photo: Eduardo Leal/AFP. Star players and NBA executives have travelled to Macau this week for two pre-season games, the first in …

CNBC Sport: NBA returns to Macao after 6-year hiatus in China

CNBC sat down with Las Vegas Sands President Patrick Dumont in Macao to talk about all things gambling and basketball.