Cloudflare CEO on the rise of 'zero-click searches': It'll be much harder to be a content creator

Cloudflare CEO on the rise of 'zero-click searches': It'll be much harder to be a content creator

Cloudflare co-founder and CEO Matthew Prince joins 'Squawk Box' to discuss the rise of zero-click searches, how AI is disrupting the search economy, the future of content creators, and more.

Zero-Click Searches and AI Content Scraping: How Creators Must Evolve to Preserve Revenue in the New Search Era - Cloudflare CEO

The digital landscape is undergoing a profound transformation as “zero-click searches” gain momentum, threatening to upend the traditional internet business model that has sustained content creators for decades. The Shifting Search Economy According to Matthew Prince, co-founder and CEO of Cloudflare, the internet’s economic foundation—often called the “blue link economy”—is rapidly changing. This model, where users search on Google, receive blu…