‘Next-level theft’: NZ designer’s images, clothing designs copied by world’s largest fashion retailer

‘Next-level theft’: NZ designer’s images, clothing designs copied by world’s largest fashion retailer

A New Zealand fashion designer has been left “gutted” after she came across her own clothing designs and images being marketed on global fast-fashion brand...

Digital doppelgangers to appear in H&M ads

Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its models for use in ads and social media posts — provided they give their permission, that is. […]

Why Brands Like H&M Using AI Models Won't End Well

If beauty standards were unrealistic before, just wait until they are actually unreal.

H&M to use digital clones of models in ads and social media

Some fear the move could mean less work for models, photographers and make-up artists.

The ready-to-wear leader wants to clone some 30 of his flagship models this year thanks to artificial intelligence.

Clothing Giant H&M Will Use Models’ AI-Made Digital Twins, Consent Included

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad campaign.