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Closure of 27 Decathlon stores: when AI makes "bad associations" and spreads false news

Summary by France Info
On April 19, 2025, the first rumors were broadcast. North American brand Decathlon would close 27 of its stores. Quickly, the brand denies the information. On news sites with dubious names offering content generated by artificial intelligence, the new one circulates. Decryption.

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On April 19, 2025, the first rumors were broadcast. North American brand Decathlon would close 27 of its stores. Quickly, the brand denies the information. On news sites with dubious names offering content generated by artificial intelligence, the new one circulates. Decryption.

·Strasbourg, France
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France Info broke the news in Strasbourg, France on Saturday, May 3, 2025.
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