Adidas’ New “Superstar, The Original” Campaign Features Global Superstars – & We’re Here For It!

adidas’ New “Superstar, The Original” Campaign Features Global Superstars – & We’re Here For It!

Created for basketball, adopted by the pioneers of streetwear, championed again and again by each generation, the Superstar is the original icon that made a journey from sports to culture. Having launched “The Original” campaign earlier this year, the brand with the Three Stripes returns to present the next iteration of its new global platform: shining a light on the trailblazing influence of the Superstar. Drawing on the iconic silhouette’s leg…

Superstar's legacy returns with adidas cinematic campaign

adidas Originals is bringing the heat back to a classic.In a bold new chapter for its global platform “The Original,” the brand is putting the ‘Superstar’ sneaker front and center — not as a retro throwback, but as a living symbol of cultural defiance and originality.This article explores the brand’s cinematic campaign “Superstar, the Original,” what it signals for youth marketing and cultural storytelling, and how brands can draw from adidas’s …

Adidas's Up-and-Coming Daily Sneaker Continues to Reach New Heights

Fancy leather, waxed laces and input from a notable fashion designer transform this everyday shoe into an upscaled stunner. Adidas Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more Samba. Superstar. Stan Smith. Jabbar? Plenty of sneakers deserve to join the first three on Adidas’s Mount Rushmore of old-school classics. The NBA’s first signature shoe, first worn in 1970 by the “…