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Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events

Summary by Simo Ahava's Blog
Google Tag Manager users received an email on March 11th, where Google announced a very cryptic update to Google Tag Manager: As is typical with Google’s email communications, the email raised more questions than it answered. Even though I tackled the email in a LinkedIn thread, there’s still a lot of misunderstanding (and misinformation) going about. In this short article, I’ll explain what Google is going to do on April 10th.
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Simo Ahava's blogSimo Ahava's blog

Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events

Google Tag Manager users received an email on March 11th, where Google announced a very cryptic update to Google Tag Manager: As is typical with Google’s email communications, the email raised more questions than it answered. Even though I tackled the email in a LinkedIn thread, there’s still a lot of misunderstanding (and misinformation) going about. In this short article, I’ll explain what Google is going to do on April 10th.

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Simo Ahava's blog broke the news in on Wednesday, March 12, 2025.
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