Austin Unveils New City Brand, Logo Redesign

‘The ultimate design by committee’: How Pentagram crafted Austin’s new logo

Austin just got its first official branding in nearly 200 years, and it’s an homage to natural springs, rolling hills, and a city that’s emerged as a liberal island in an overwhelmingly red state.  The branding, revealed at a press conference on September 4, includes an official logo for the city, a wordmark, and a set of guidelines for how Austin’s government will show up online. It was designed through a partnership between the Austin-based ag…

'Cracker Barrel attempt': New Austin city logo roasted online

The city of Austin unveiled a new logo this week and Texans had plenty to criticize about the revamp, calling it a "Cracker Barrel attempt."

Major American City Spends Seven Years Developing $1.1 Million Ugly Logo

Austin, Texas, has followed in the footsteps of Cracker Barrel, announcing Thursday a hideous new rebrand of its city logo that will launch Oct. 1.

Austin unveils new city brand, logo redesign

AUSTIN (KXAN) -- The city of Austin has rebranded. At a press conference on Thursday morning, Austin City Manager T.C. Broadnax unveiled a new brand logo for the city, which he said is the first in the city's history to unify the city and its services. "For the first time in Austin's history, we will have a logo to represent the city services and unify us as one organization, one Austin," Broadnax said. Broadnax said the rebranding effort began…

Austin unveils first-ever city logo

The city's branding reset will officially take place starting in October. The $1.12 million initiative was aimed at consistency and public recognition.