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C5 Aircross, Participation in Formula E: How Citroën Wants to Improve Its Image to Boost Sales
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A new patron of the Chevron brand, whose image has been damaged by several reminder campaigns, Xavier Chardon is counting on the second generation C5 Aircross to relaunch Citroën's half-masted sales.
·Boulogne-Billancourt, France
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At nightfall, a Formula E single-seater appeared in silence on the cobblestones of the Champs-Elysées, before coming to the heart of a staged space with futuristic podium appearances. It was not an advertisement, nor a cascade. On October 20, 2025, Paris did not simply witness a car launch, it experienced a moment of breakup.
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