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Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

  • Starbucks aims to eliminate disposable cups by 2030 as part of its efforts to reduce waste and greenhouse gas emissions. This move is driven by increasing customer expectations and the company's desire to be a part of the solution to climate change.
  • The company is already testing alternatives to disposable cups, such as reusable plastic cups, and has seen positive responses from customers. Starbucks hopes that its actions will inspire other companies in the industry to adopt more sustainable practices as well.
  • This shift towards sustainability requires collaboration between corporations, governments, and customers. Starbucks acknowledges that major change can only be achieved through collective efforts and the development of more environmentally friendly practices.
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Winnipeg Free Press broke the news in Winnipeg, Canada on Friday, September 15, 2023.
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