When It Comes to Brand Loyalty, Apple and Samsung Are Going in Different Directions

Samsung’s Coming for Apple’s Cult and It’s Working

Every Apple user knows it’s not that easy to ditch the Apple ecosystem for another platform like Android. You’d have to be carried kicking and screaming through the door before that happens. This is why, despite a slight dip in recent years, Apple smartphone brand loyalty in the US is still incredibly high. Apple’s smartphone brand loyalty in the US This is based on CIRP’s latest report, which found that in 2025, Apple smartphone brand loyalty i…

Apple brand loyalty remains strong in the United States despite small decline

Samsung brand loyalty grows 8% in five years. Recent data on brand loyalty in the United States showed that 89% of Apple users purchased another iPhone...

CIRP: Apple’s dominance in smartphone brand loyalty is no longer growing

A new report from Consumer Intelligence Research Partners says Apple’s dominance in smartphone brand loyalty is no longer growing. The post CIRP: Apple’s dominance in smartphone brand loyalty is no longer growing  appeared first on Apple World Today.

Brand Loyalty Gap Between Apple and Samsung Is Starting to Close

Brand Loyalty Gap Between Apple and Samsung Is Starting to Close Apple’s dominance in brand loyalty is no longer growing. After hitting a peak of 94% in 2023, the share of iPhone owners who chose another iPhone fell to 89% in 2024 and remained there into 2025. Meanwhile, Samsung has slowly but steadily gained ground, climbing from 68% loyalty in 2021 to 76% in 2025. The […] This post Brand Loyalty Gap Between Apple and Samsung Is Starting to Clo…

When it comes to brand loyalty, Apple and Samsung are going in different directions

Apple and Samsung are going in opposite directions when it comes to customer loyalty.