Under Armour Doubles Down on HBCU Sports with CIAA Extension

Under Armour Doubles Down on HBCU Sports with CIAA Extension

In a move that reinforces its commitment to innovation, performance, and cultural impact in the HBCU community, the CIAA has extended its exclusive apparel partnership with Under Armour through 2029. The announcement comes on the heels of the CIAA Board of Directors meeting, where another major deal was also finalized: keeping the storied CIAA Basketball Tournament in Baltimore through the end of the decade. For the CIAA and its member instituti…

CIAA Keeps Men’s and Women’s Basketball Tournaments in Baltimore

Baltimore will continue to host the Central Intercollegiate Athletic Association men’s and women’s basketball tournaments through 2029, building on a five-year run for the most popular HBCU tournament in the United States. The CIAA basketball tournament made its Baltimore debut in 1951 before officially relocating there in 2021. In 2023, it announced an extension through 2026. From 2022 to 2025, the CIAA Tournament has generated $109 million in …