Chrysler at 100: A Century of Innovation, Crisis, and Comebacks - Royal Examiner

Chrysler CEO Feuell on the marque’s future, in the Freep

In January 1924, Maxwell Motors launched the first Chrysler, the B-70. Today, owners and pundits alike are questioning whether Chrysler has a future, as its product line has been cut to a single model (four models as the company counts Pacifica, Voyager, Pacifica PHEV, and Caravan). Its leader, Christine Feuell, told the Detroit Free Press ...

Chrysler at 100: A Century of Innovation, Crisis, and Comebacks - Royal Examiner

A century ago this month, a bold businessman named Walter Chrysler turned a struggling car company into something new—and American car culture would never be the same. On June 6, 1925, the Chrysler Corporation was officially born in Auburn Hills, Michigan, rising from the remains of the troubled Maxwell Motor Company. Its very first car,