Chongqing’s Summer Retreat Market Shifts as Travelers Seek “Emotional Value” Over Mere Coolness

Chongqing’s Summer Retreat Market Shifts as Travelers Seek “Emotional Value” Over Mere Coolness

Chongqing – The morning air is crisp, mountain breezes drift through the valleys, and the temperature hovers at a refreshing level well below the sweltering heat of the lowlands. Yet for Chen Yong, who runs a small guesthouse here, the cool weather is not translating into the usual summer rush. “In previous years, every room would be booked solid by this time. My wife and I couldn’t handle it alone — we’d hire two or three helpers. This year, we…