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Chloe Kelly and Lionesses are marketing gold - brands take note

Summary by City AM
In a world gripped by political instability and economic uncertainty, the Lionesses offer something powerful: focus, momentum, and cultural relevance. Sunday’s nail-biting Euro 2025 win wasn’t just a sporting triumph. It was a commercial line in the sand. The Lionesses aren’t a moment – they’re a movement. And for brands, the message is clear: the time to invest is now. At Fuse, we’ve spent years making the case for women’s sport as a commercial…
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City AM broke the news in London, United Kingdom on Thursday, July 31, 2025.
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