US EditionCute, Coveted - and Counterfeit: China Seizes 46,000 Fake Labubu Toys as State Media Sound Alarm
CHINA, JUN 19 – Chinese customs seized 46,000+ counterfeit Labubu toys amid rising demand and scalping, disrupting market order and infringing Pop Mart's intellectual property rights, officials said.
- Chinese customs authorities seized over 46,000 counterfeit Labubu toys during multiple inspections in Guangdong, Ningbo, and Shanghai in June 2025.
- The rise in fake Labubu dolls followed the series' viral popularity and the booming secondary market driven by scalpers exploiting limited editions and consumer demand.
- Seizures included 20,599 counterfeits intercepted June 12 at the Hong Kong-Zhuhai-Macau Bridge and tens of thousands more found in outbound shipments falsely declared as other toys.
- A People's Daily commentary urged platforms to strengthen merchant reviews, penalize counterfeit sellers, and called on regulators to intensify intellectual property enforcement.
- The seizures highlight ongoing challenges for Pop Mart's brand protection amid expanding global sales and signal potential legal action against infringers.
14 Articles
14 Articles
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