Chinese bubble tea chain Mixue straps in for theme park project

Chinese bubble tea chain Mixue straps in for theme park project

World’s largest food-service chain is looking to monetise its Snow King mascot and give a boost to hometown economy.

Chinese bubble tea chain Mixue plans theme park

Bubble tea producer Mixue is planning to build a theme park at its headquarters in Zhengzhou, the capital of central China’s Henan province, reports the South China Morning Post. The park will be based on its Snow King mascot, a singing snowman that has become one of Chinese retailing’s most recognisable intellectual properties (IPs), and offer […]