US EditionChinese Billions Fire Ios Marketing in Germany
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In 2025, mobile commerce resembles a chess game on a global stage – only that no figures are moved here, but budgets and installation rates. AppsFlyer's current state of eCommerce app marketing report shows this. The analysis sheds light on how marketing budgets and strategies are shifting around the world and makes it clear that Chinese e-commerce apps, which account for around 85 percent of iOS spending on user acquisition worldwide, are incre…
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